With the merger complete, this new well-rounded paddlesports company was renamed Confluence Watersports Company and it set out to find the one missing ingredient: whitewater.
In 1999 Confluence found it in Wave Sport, a Colorado company leading the way with its cutting edge designs. Founder Chan Zwanzig started his company in 1986 importing a popular UK boat called the Lazer. By 1988 Wave Sport was manufacturing the Lazer and by the early ‘90s the company was creating its own innovative models. The acquisition unified all operations for Wave Sport, Mad River Canoe, Voyageur and Wilderness Systems at Confluence headquarters in North Carolina. There the company flourished. In 2005, Confluence undertook its most ambitious adventure: the acquisition of Watermark, one of the industry’s dominant companies.
Much like Confluence, Watermark was composed of formidable brands born on the passions of dynamic enthusiasts. Perception is recognized as the granddaddy brand in the kayak business. Founded by Bill Masters in the early ‘70s, Perception is largely credited with creating and nourishing the modern kayak movement. Under Masters’ leadership, Perception pioneered rotational molding of plastic kayaks, a breakthrough that drastically reduced the expense and maintenance associated with composite hulls, and opening up the sport to thousands who otherwise could not afford it.
Dagger, a feisty brand launched in 1988 by Joe Pulliam and a trio of his paddling mates, developed a loyal following for their slick, high performance whitewater and touring kayaks. Their love for the sport was reflected in the boats they built, and the marketplace responded.
The Harmony brand has long stood as the innovative leader in paddlesport accessories, while Mainstream, Watermark’s value-priced line of boats, brings this exceptional sport to virtually anyone who has the desire.
Confluence Watersports today may be the industry’s most influential company. Our size does not undercut what we have always been, passionate outdoors enthusiasts who can’t cross a bridge without checking the conditions of the water below. Paddlers can’t sit through a meeting without daydreaming about favorite escapes, advocates who want to bring more people into this wonderful sport. These values haven’t changed. Never will.